Starting an online publication is no easy feat, especially when your targeted demographic is professional women between the ages of 35 and 55 with disposable income. But Janet Garraty, founder and CEO of Go Jane News (gojanenews.com), has successfully accomplished this task and continues to thrive within Atlantic, Burlington, Camden and Gloucester counties.
Having worked as a reporter in the investigative field, and possessing an insatiable appetite for getting to the bottom of things, Garraty realized she had a knack for writing and launched her own publication along with a former business partner. After a few years, and due to the economy going down the tubes, the magazine didn’t survive. However she still had an audience of local women who liked to hear and talk about their lives and what was important to them. Knowing that Internet media was the way to go, Garraty threw around a few ideas with her husband. He loved the idea of “Janet’s News,” but she hated it. Keeping on that same track, she was always fond of a nickname she and a longtime friend have called each other for decades, “Jane,” even though it was technically neither of their real names. Cutting to the chase, and after a little pizzazz was added, Go Jane News was born.
With a lot of searching and drawing, Jane, the fabulous digital cartoon princess, was born and consequentlyGo Jane News launched on Mother’s Day weekend 2009 with a community bulletin appropriately titled “T.G.I. Jane,” due to its coming out every Friday via an e-blast.
What Garraty loves most about Jane is that she reflects the real lives of many women — the fun and fabulous part of our lives. She goes on to say that Jane is optimistic. With the tagline “For smart, fun, hip and bold-thinking women,” Jane appeals to a lot of women and men too. Among the more common comments she receives from men is, “She’s pretty hot for a cartoon character.”
Every season Jane has a change in wardrobe. So not only is Jane in sync with the latest fashion trends, the content of the e-blast is always very informational. Garraty creates subject material that women enjoy and with which advertisers can find success. She adds that women influence about 85 percent of all household purchasing decisions, so smart businesses work really hard to reach and connect with them.
Due to her visual appeal and fun nature, Jane really helps them do that.
With each e-blast you will see up coming events in the area along with banner ads from her biggest supporters — and let’s not forget the laugh-out-loud Funny Friday joke included at the end of the e-mail. Garraty says with a smile, “Who doesn’t love a good laugh on Fridays?”
Garraty credits the success off her business to all of the wonderful opportunities she had in her life. She loves to tell people that she is one of the luckiest girls they’ll ever meet. She had great parents, and a full and fun childhood in a big Irish Catholic family. Her husband and children have always been a loving, stabilizing force in her life as well. She candidly talks about a time when a psychic told her that she was the only person she had ever met that didn’t ask about her love life. That’s because Garraty knows deep down that she is loved by her family, and with that and solid faith, it gives her all the strength to get through the tough times in life.
As for advice she gives to someone starting a new publication, “Do your homework and take time in making decisions. This is not a process you should rush. Use your resources wisely. Everyone wants to put in their two cents, while at the same time you will be withdrawing every bit of cents you have in your bank account. Analyze needs versus wants, and only do the needs at first.”
For more information on Go Jane News or to be a part of her free weekly T.G.I. Jane e-mail blast, visit gojanenews.com.
Whitney is an on-air multimedia personality, and works behind the scenes helping businesses gain extra exposure, through her WIN Promotions video production services.