Starting a new business can be intimidating, but so many of us have great ideas and if we just had the right resources and education we could execute our concepts the right way.
Stockton College’s Small Business Development Center (SBDC), located in Atlantic City at the Carnegie Libraray, is one fantastic first step.
Not only is this a free service to the public, but the director of the center, Joe Molineaux, is a dynamic individual (and a former Top 40 Under 40 honoree) with a vast amount of knowledge in giving assistance with business plans and marketing strategies among other key areas to starting a business. Not to mention all of the free workshops that are held at the SBDC as well. You can find more information at njsbdc.org or by calling 347-2174 to make an appointment. Molineaux also hosts the M4 radio show on Stockton’s WLFR FM Tuesdays from 4-6pm.
Someone who has taken advantage of this advice is Winnie Anderson, (former AC Weekly freelancer and) the founder of one of the many new budding businesses in the area, Virtual Marketing Mavens. Inspired by the turn of the economy, Anderson took her experience as a writer, brand strategist, marketer and human resources specialist and turned it into a business with a primary focus on helping business owners to build and expand their business. Services include everything from consulting and coaching to training and design services.
“We take lots of time to really understand what a company needs before we customize our packages for them,” Anderson says. “We don’t just create a Web site for a business, we help strengthen their overall Web presence.”
Anderson understands that most new business owners don’t know how to communicate what they do to attract their ideal customers, so she strongly feels that working with a business coach can help you market your business effectively.
When a new business owner opens their business they’re good at “it,” says Anderson, but only later do they realize they need to market “it” because without that they won’t be able to do whatever “it” is that they love so much.
Anderson has a team of “Mavens” that work with her, and has an upcoming workshop for the SBDC on Dec. 9 called “Untangling the Web.” It’s a three-hour seminar that will de-mystify online marketing and explain all the pieces of the online marketing puzzle and how they work together to create, attract, engage and retain clients. For more information e-mail info@VirtualMarketingMavens.com with “SBDC” in the subject line. You can also call Anderson at 601-1745 or follow her on Facebook at virtualmarketingmavens or Twitter at winnie_anderson.
Anderson urges new business owners to stay focused on goals and connect with positive, supportive people who are already successful. Read, study, and focus on delivering outstanding service to your clients because you will be rewarded, she adds.
The Business Excellence Center (BEC), located in Egg Harbor Township, is another local business development center. Jamie Siracusa, executive director of the BEC, is proud about the center’s aggressive, cutting-edge marketing and sales training along with business and management consulting.
They also offer resources and services such as payroll services, graphic and Web design, printing and even shared office space when available. The BEC is geared towards existing businesses that want to grow their revenues. With his success of growing his own business 700 percent in a little over 18 months, Siracusa will impart his wisdom to help find and cure problems business owners have in reaching the right customers with the right message. What sets the BEC apart is that it guarantees its clients will grow their revenues or they get their money back. There are quite a few upcoming seminars including social media, marketing, power networking and public speaking. For more information, visit businessexcellencecenters.com or email Siracusa at Info@BEC-US.com.
Now that you have these tips, get started on following your dream!
Whitney is an on-air multimedia personality, and works behind the scenes helping businesses gain extra exposure, through her WIN Promotions video production services.