The entertainment venues in Atlantic City were all packed this past weekend, and I was lucky enough to see first hand, that local talent can really sell out a room.
Winter weather can sometimes deter folks from making the effort to get out and see a show. However, this past weekend it seemed that most made an exception to not only support the big names, but also our local talent.
Although there were many amazing headliners throughout the city like Miranda Lambert and Young MC, it was most impressive that local Urban Pop artist Lori Sunshine, filled up The Foundation Room with media, fans, and other prominent figures.
Before her show, DJ Ed Smooth had the dance floor packed from his playlist of new and old beats which kept the crowd on their feet. Then Lori came out on stage and totally rocked the room. Her diverse group of fans were cheering, clapping, dancing and really showing full support of her performance. It took a lot of hard work and dedication to kick off this tour, and it was all validated as her fans corralled together on the dance floor just to catch a glimpse of her performance. Not only did her voice capture everyone’s attention, but the addition of a live band produced by music director Lonnie Smalls, made it that much more special.
Sunshine thanked everyone for showing her love and support and said , “I am so excited about this musical journey that I am embarking on, and even more excited for the fact that I was able to launch it here in Atlantic City with all of you“.
On a different side of the city, other local artists were also performing. The band Position 9 hosted a locals night at Le Grand Fromage with the premiss to allow fans to just let loose and have fun during that cold winter day. They had an excellent turn out, especially since there were musical performances from three local bands along with a featured spoken word artist. You can watch my interview with this up-and-coming band at www.accessaclive.com.
Starting local and having support from your community is a great way to launch a career, especially in the music industry.
One artist who is performing this Tuesday and Wednesday at Resorts Casino Hotel knows all about starting local. Peter Lemongello will delight fans Tuesday night at 8pm and Wednesday afternoon at 3:30pm inside of Resort’s Superstar Theater. According to his biography, Lemongello was the first singer to sell over one million albums via television. He launched an ad campaign in the New York market with over 100 commercials per week to sell his album directly to the public. Lemongello was virtually unknown until this publicity stint launched him to stardom.
So if you are an independent artist, don’t ever give up. Make sure to work hard, know where you want to be, and be creative with your marketing strategies. There is room for everyone to become a star, so follow your dreams and make them happen.
Whitney is an on-air multimedia personality, and works behind the scenes helping businesses gain extra exposure, through her WIN Promotions video production services.